Digital transformation has become a top need for numerous organizations. To give you clarity of the term we have divided the digital transformation process into five different stages. Each of these stages are typical scenarios every business undergoes while in the digital transformation process.
We characterize digital transformation as a technological, social, and operational move in which businesses take advantage of the information already available to them to give consumers value, ability to understand the content easily and to remain loyal to the brand.
The final result is focused on how to get the consumer to remain loyal to your brand, which means businesses need to be proactive to grow both internally and externally in an environment created by their customers, partners and beyond.
So how can you get your consumers to be loyal to you?
Here are the five phases you would typically undergo while in the digital transformation stage:
1. Stunted awareness
2. Distributed experimentation
3. Strategic alignment
4. Responsive investment
5. Sustained brand loyalty
Stage 1: Stunted awareness
This is the stage at which the business understands the need for digital transformation. There are so many advantages to this. You as a business get to interact with your target audience, understand their needs, get to know more about your competitors and get so much more information regarding the industry you are in. If you have not jumped into the digital transformation bandwagon, as a business, you are clearly missing out on a lot of opportunities that will eventually stunt your growth and leave at the risk of losing customers while your competitors will go way ahead of you.
Stage 2: Distributed Experimentation
At this stage, the business starts planning and a few digital experiments are carried out. Unfortunately, the goals are loosely connected, no correct resources are available and the business does not define the digital KPIs. Being stuck at this stage is a huge risk for the business both internally and externally.
Stage 3: Strategic alignment
At this stage, the digital strategy starts taking shape. Now, the business is able to track customer experiences and has an overall structure of how to go about the transformation with a proper end goal. At this stage, investments are still limited and if not given the proper funding morale will start dipping which will end in good talent leaving.
Stage 4: Responsive investment
At this stage, the management starts playing a vital role in the digital transformation. More investments are made and good resources are provided. A lot of effort is put from all departments and the business starts seeing results.
Stage 5: Sustained Vitality
At this stage, everyone proactively takes part in the digital transformation. A lot of data is collected and the database the business has become strong to a point where externally the business is able to collaborate with bigger groups to consistently grow and evolve. New business ventures happen and the already established collaborations bring in a good income which results in good growth internally and externally.
While this whole process is easier said than done, it is always better when you take help from others. Everything is clearer and the right people with the right information will be able to do a better job. We at CX Unicorn, help companies in their digital transformation.
We are a full-service digital customer experience & marketing agency. We connect brands to customers through creativity, data science, and technology.
About the Author:
Rebekah is a Digital Marketing Executive with CX Unicorn. She is passionate about social media and all things digital. She constantly strives to keep up with the new social media and digital trends, when not working she is busy Instagramming her #OOTD and loves her food!