The General Data Protection Regulation, also known as GDPR, is a set of guidelines that expects organizations to secure the individual information and protection of EU residents for transactions that happen inside the EU member states. It came into effect from the 25th of May 2018.
Today nearly every part of your life is digitized. It can be tracked and logged. Every picture, journey, purchase even your heartbeat, more information is collected, stored, and traded by companies and sometimes even governments.
The new GDPR covers things that could identify as your name, contact details, the area of your PC, and individual information like race and sexual direction. From now, organisations will have to prove that they have a lawful reason to hold such information of any individual, and even more importantly, they have to show that they are keeping it safe.
If caught, the penalties companies have to pay are pretty massive, which is why they are taking GDPR seriously. The fines are 4% of the company's annual turnover. So taking this into consideration, if a multi-billion company gets penalized, they could pay a considerable sum.
As customers, what powers do you get?
If a company wants to keep your information, it cannot be done in the dark. They have to fill out a lot of paperwork. If any website uses a hack to get your personal details, the organisation will have to inform you regarding the hack in the next three working days. If you think that they have all your information, you, as a customer, can demand all information be handed over.
As the company accessed the data they can also enable you to forget your data. In a number of cases you as a customer you can get your data erased but hospitals, government agencies, and some journalists are exempted from that rule.
How can agencies/companies be careful?
GDPR is something that could affect the way the whole world thinks about data. Some companies have taken this up as a challenge to rebuild trust with their customers. Here are a few pointers on how you as a company in the UAE can use to be on the safe side.
Internal audits - Companies in the UAE that cater to the EU region must be able to comply with the GDPR laws. There should be comprehensive internal audits to make sure that they are complying with all the GDPR laws.
Monitoring cookies - If your company monitors computer systems of people in the EU via cookies when they access your website and you fail to let the people know then you could fall into trouble with the law. Any company that offers goods and services to the EU region will have to be very careful about this.
Data protection right from the beginning - The GDPR wants companies to make sure that right from the beginning of any project the developers take into consideration, how user data will not be recorded or stored using any illegal means.
Build trust - Apart from all of the above-mentioned points, companies should actively work on building a relationship with their customers based on trust and this is where content comes in. The content that a brand puts out is how its customers will view the brand. Creating content that suits customer needs is the best way to go about it.
If you are looking for someone to help you with creating some top quality content, come connect with us at CX Unicorn!
We are a full-service digital customer experience & marketing agency. We connect brands to customers through creativity, data science, and technology.
About the Author:
Rebekah is a Digital Marketing Executive with CX Unicorn. She is passionate about social media and all things digital. She constantly strives to keep up with the new social media and digital trends, when not working she is busy Instagramming her #OOTD and loves her food!