Adapted from: Snap Inc.
Snapchat is one of the fastest growing social media platform especially when it comes to reaching out to the millennials. Over 173 million people use Snapchat everyday.
People use the app 25+ times a day and over 60% of Snapchat users share content daily.
Snapchat Ads is one of the newest features to be rolled out by Snapchat. It can be utilised by businesses to widen their digital reach. It is a creative way to reach your target market through interactive video content.
The accessibility to Snapchat Ads has improved with Snapchat recently rolling out a comprehensive, self-serve ad platform, thus making it easier to advertise. An example of this is the introduction of Lens Studio. It is an excellent way for advertisers to create and share augmented reality experiences and promote brand awareness.
Snap Ads are 100% viewable, full-screen and have audio on by default. They appear as a pop-up in the ‘Discover tab’ while browsing and also at the end of Snap stories.
It’s considered one of the best mobile video Ads with a 5x click through rate (CTR) as compared to similar ads on other platforms.
The latest offering by Snapchat is the Shoppable Snap Ads which enables users to view ads with a product catalogue at the bottom which takes you to the advertiser’s website to complete the purchase.
Adidas marketing its Deerupt shoes through a “shoppable” Snapchat lens. Adapted from: Snap Inc.
Lenses appear while taking a photo and can be used to alter appearance, voice and add special effects to your photos & videos. It can be used to cover an extensive area of users and get tons of views and impressions. With lens studio recently launched by Snapchat, advertisers are provided with the flexibility to develop lenses on their budget, and on a timeline that works for them. Lenses that can be created for a single campaign have also been increased resulting in sustained AR campaigns.
Adapted from : giphy.com
Snapchat filters are a great way to drive awareness and reach out to a large audience. Businesses can now create custom filters and even use it as a promotional tool offering discounts to customers that use their filters thereby furthering advocacy and action.
Google using geofilters to stand out at a trade show. Adapted from: socialmediaexaminer.com
The cost of the geofilter depends on the size of the area covered as well as the duration of the filter.
Looking for a fun way to reach out to that influential young demographic? Snapchat is the way to go.
If you want to grow your business on relevant social media platforms contact us now.
Source: Snap Inc. Internal Data, Statista, socialmediaexaminer.com, Adweek
About the Author
Athira is a Digital Marketing Executive at CX Unicorn. She is passionate about all things marketing and keeps herself abreast about latest technologies, platforms and business management strategies. She loves to read with a particular soft spot for the high fantasy fiction genre.