Facebook’s founder Mark Zuckerberg recently announced about changes in the structure of the platform’s news feed.
Instead of news articles and videos from pages, the social media network will go back to its roots and prioritise content from friends and family.
These changes will inevitably shake up the way businesses use Facebook to reach their audience and engage with them.
Whilst this might be good for those hoping to see more cat videos and holiday posts, the impact it will have on advertisers is sure to be more profound.
As businesses find their posts being replaced by user content, organic reach will most likely drop.
However, Facebook will still remain viable for reaching audiences.
If you are looking to invest in social media marketing for your business, come talk to us.
About the author:
Ellia Tariq is passionate about words & expressions. She is a Content Marketing Strategist who constantly strives to understand emerging technologies & platforms and how they affect brands and consumers.