Who have you been chatting with - Human or a Chatbot? Bots have become so pervasive that they are a part of the fabric of our everyday lives whether we completely realise it or not; they are more like our personal assistants, helping us communicate better with online brands from whom we buy.
Companies are deploying bots at a faster rate than ever before to manage their businesses more efficiently. The Chatbot market is expected to be worth over $3000million by 2021, thanks to the growing demand for smart customer engagement. Facebook Messenger has around 1 billion monthly active users, where approximately 33,000 bots are live on Facebook Messenger.
From Louis Vuitton to Burberry, brands are already using bots to communicate better with their target audience, provide customer service, recommend products, and drive sales. Below are statistics that help realise the potential of chatbots:
40% of consumers want offers and deals from Chatbots.
Consumers are willing to spend more than $400 through a Chatbot.
1 in 5 consumers would consider purchasing goods and services from a Chatbot.
Sephora’s Virtual Artist on Facebook is one of the finest examples of Chatbots that allows people to try on different lip colours using selfie photos. As I look out to 2018, Chabot’s will gradually become our digital assistants.
If you are looking to invest in the Chatbot technology, come talk to us today. We can help you develop a Chatbot designed for your specific business needs.
About the author:
Ellia Tariq is passionate about words & expressions. She is a Content Marketing Strategist who constantly strives to understand emerging technologies & platforms and how they affect brands and consumers.