Last year’s unprecedented success of Pokémon Go proved that Augmented Reality (AR) can be a mainstream technology. And since then, the experience has improved and become more accessible. Forward-looking content marketers are already using AR to promote everything from makeup to humanitarian campaigns.
In a world where we’re all vying for each other’s attention, AR grabs a hold and doesn’t let go. From the basic to the bizarre, the entertaining to enlightening, these virtual experiences have the potential to engage audiences in new and exciting ways that they’re curious to explore.
Unlike virtual reality, AR doesn’t require a headset, which makes it easier to adopt. The technology overlays digital content onto the real world in front of you, altering the existing space – all you need is a smartphone and forward-facing camera in hand.
Are you ready for AR? Talk to us at CX Unicorn if you are looking to embed AR & VR in your marketing strategy.
About the Author:
Seasoned Digital Marketing professional with over 15 years of experience across various markets and industries, Ani is the Founder & Managing Director of CX Unicorn.