CX Unicorn Blog

Let’s take a minute and think about what really happens at a conference! Customer engagement, connecting with people, learning new things, having fun, follow up – These are a few of the basic things. Do you want to up your game and bring about a change in the way you do all of these? Would you want to connect with your audience at a whole different level which will automatically increase your ROI? We have the perfect solution for you – ROBOTS! Now we know, the second you hear

Facebook’s founder Mark Zuckerberg recently announced about changes in the structure of the platform’s news feed. Instead of news articles and videos from pages, the social media network will go back to its roots and prioritise content from friends and family. These changes will inevitably shake up the way businesses use Facebook to reach their audience and engage with them. Whilst this might be good for those hoping to see more cat videos and holiday posts, the impact it wil

2017 was the year of the ‘BOT’, and undoubtedly several banks have taken their first steps towards “conversational commerce”. Due to artificial intelligence, chatbots can pursue and continue a conversation. That is the beauty of modern innovations. During 2016-2017, we already saw several leaders’ like DBS, Santander, Wells Fargo and Bank of America roll out their chatbots. Here are top five financial institutions globally that have adopted chatbots: Chatbots will be responsi

Snapchat introduced stories back in 2013 as a way to create content that only lasts 24 hours. This idea was very appealing to a younger audience, who felt free to be visually creative with content that is not meant to last more than a day. Snapchat now counts more than 178 million daily active users and it seems that despite all the changes over the past year, it still has popular appeal (Forbes, 2017). Here is the comparison between worldwide active users of Snapchat vs Inst

Who have you been chatting with - Human or a Chatbot? Bots have become so pervasive that they are a part of the fabric of our everyday lives whether we completely realise it or not; they are more like our personal assistants, helping us communicate better with online brands from whom we buy. Companies are deploying bots at a faster rate than ever before to manage their businesses more efficiently. The Chatbot market is expected to be worth over $3000million by 2021, thanks to

The number of businesses on Instagram has grown to a huge 25 million; the majority of which are small businesses. This is a figure that has increased by 15 million in the last 6 months. Approximately 800 million people use Instagram each month, for discovering new businesses and people to connect with. Over 80% of Instagram accounts follow businesses, with 200 million users visiting businesses’ profiles on a daily basis. Thanks to this, small businesses are finding new avenue

Compared to last year the percentage of online shoppers in the UAE has increased to 16% which means many of us now like to shop online. The global as well as local e-commerce trends indicate that the sector will reach $10b in 2018 and $20b in 2020 in the region from just $5.3 b in 2015 making it the fastest growing industry in the coming years. Sophisticated User Experience Design and Artificial Intelligence enabled Business Processes, Data Analytics, Cloud Solutions will de

2017 will be over soon. A lot has happened in the digital marketing world. As customers’ behaviors and demands change overtime, you may want to know what strategies and tactics will work best in 2018. If you want to continue to thrive and gain competitive advantage in this ever-changing digital marketing space in the coming year, you definitely want to look into the future. And yet another example, Google and Microsoft that used to be mobile-first companies are turning the wh

Recently, Google’s CEO Sundar Pichai, opened his speech “we’re moving from a mobile-first world, to an AI first world”. This line sums up the future. Coming from mobile-first world, the impact mobile-phone had on everyone’s lives is huge. There is a saying: “There are more mobile phones in the world than toothbrushes”. I am sure you’ve heard that one before. The time we are spending on mobile is huge too, a typical smartphone user spends 2 hours and 15 minutes per day using a

Digital Marketing is less about planting digital touch points (the trees) than it is about transforming marketing as a whole (the forest). While reading a white paper published by ATKearny, I realised what lies ahead of us as marketing professionals is a path not fully defined, not fully discovered and most importantly a path that will not remain constant and will only keep shifting. As Digital Marketing continues to evolve and as we learn to navigate through the trial-and-er