The number of businesses on Instagram has grown to a huge 25 million; the majority of which are small businesses. This is a figure that has increased by 15 million in the last 6 months. Approximately 800 million people use Instagram each month, for discovering new businesses and people to connect with. Over 80% of Instagram accounts follow businesses, with 200 million users visiting businesses’ profiles on a daily basis. Thanks to this, small businesses are finding new avenue
Compared to last year the percentage of online shoppers in the UAE has increased to 16% which means many of us now like to shop online. The global as well as local e-commerce trends indicate that the sector will reach $10b in 2018 and $20b in 2020 in the region from just $5.3 b in 2015 making it the fastest growing industry in the coming years. Sophisticated User Experience Design and Artificial Intelligence enabled Business Processes, Data Analytics, Cloud Solutions will de
2017 will be over soon. A lot has happened in the digital marketing world. As customers’ behaviors and demands change overtime, you may want to know what strategies and tactics will work best in 2018. If you want to continue to thrive and gain competitive advantage in this ever-changing digital marketing space in the coming year, you definitely want to look into the future. And yet another example, Google and Microsoft that used to be mobile-first companies are turning the wh
Recently, Google’s CEO Sundar Pichai, opened his speech “we’re moving from a mobile-first world, to an AI first world”. This line sums up the future. Coming from mobile-first world, the impact mobile-phone had on everyone’s lives is huge. There is a saying: “There are more mobile phones in the world than toothbrushes”. I am sure you’ve heard that one before. The time we are spending on mobile is huge too, a typical smartphone user spends 2 hours and 15 minutes per day using a
Digital Marketing is less about planting digital touch points (the trees) than it is about transforming marketing as a whole (the forest). While reading a white paper published by ATKearny, I realised what lies ahead of us as marketing professionals is a path not fully defined, not fully discovered and most importantly a path that will not remain constant and will only keep shifting. As Digital Marketing continues to evolve and as we learn to navigate through the trial-and-er
With many of us making the shift to e-commerce, it's not easy to bring that luxury shopping experience online. Online shoppers still need to feel that they are buying a luxury product with all the bells and whistles that they are accustomed to when making a purchase in-store. Limited period offers: Building out your digital storefront should also mean that you retain the clearance section of your store and offer “exclusive” and " limited-time only" online deals. Seamless Pers
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